RED launch Power of RED Campaign and New V-RAPTOR Production Pack

GTC Sponsor, RED Digital Cinema launched the next evolution of their global integrated marketing campaign entitled Power of RED. The campaign remains focused on its three main pillars: Resolution, REDCODE, and Reliability—but in its updated form, brings in additional benefits of shooting on RED, such as frame rate performance, dynamic range, colour matching, and a new Beyond Cinema section that showcases RED in scenarios such as virtual production, live events, broadcast, wildlife, and commercial work.  

The campaign will come to life through digital, social media, and retail channels with new and impactful messaging, content, testimonials, and more.

The campaign is live on https://www.red.com/power-of-red and will continue throughout the rest of 2022 with additional content, testimonials, and stories to go live on RED.com and RED’s social channels.

V-RAPTOR Production Pack

In addition to the launch of the Power of RED campaign, RED has also announced the availability of the V-RAPTOR Production Pack starting on 24 May.  

The Production pack is the perfect pre-bundled package to optimize the high-performance V-RAPTOR system for work in high-end studio, commercial, and production scenarios.

The pack includes batteries, media, the DSMC3™ RED® Touch 7” LCD,  V-RAPTOR™ Expander Blade, and V-RAPTOR™ Quick Release Platform Pack; plus all new products like the V-RAPTOR™ Tactical Top Plate w/ Battery Adapter and RED Production Grips.

Learn about the all-new V-RAPTOR Production Pack
and buy it now at RED.com.