The Evolving Landscape of the Camera Rental Sector
Challenges, Opportunities, and Optimism for the Future By Barry Bassett & Stuart Neate.
The production kit rental sector has faced an unprecedented period of uncertainty, disruption, and transformation in recent years. From our perspectives, as Directors of VMI.TV Ltd, a camera rental company with a long history of serving the television and film industries, the mood within the industry has shifted considerably over the past twelve months – from deep pessimism to cautious optimism.
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BLOG: Next Generation Director’s Finder
The ubiquitous Director’s finder has been an essential part of the DP’s toolkit since the invention of film but the recent innovation and widespread adoption of mobile phone apps has largely made this redundant. A novel approach has been taken by Sigma to make an electronic Director’s viewfinder, which not only works in all frame sizes but also anamorphic, spherical and more.
BLOG: Next Generation Director’s Finder
The ubiquitous Director’s finder has been an essential part of the DP’s toolkit since the invention of film but the recent innovation and widespread adoption of mobile phone apps has largely made this redundant. A novel approach has been taken by Sigma to make an electronic Director’s viewfinder, which not only works in all frame sizes but also anamorphic, spherical and more.
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Free Sigma FP with Primes
We think that the Sigma FP is such a great addition to the DP’s toolset, that we are offering it free of charge with any PL-mount prime set hire for a short while.
FOC Hire is availability dependent.
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Philosophy behind Sony Cinema Line
Sony is both a great camera manufacturer and one of those irritating companies who bring out new models with such irritating regularity, that their model line-up risks becoming confused.
Here is an attempt to understand the philosophy behind the Sony Cinema Line.
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PTZ Workshop Held
VMI and Canon held a full day PTZ workshop at West London University in June, to help inform clients of the benefits of using this exciting new tech in production.
VMI recently launched a new PTZ division based around using Canon full-size cinema cameras and supported with Canon PTZ series cameras to achieve easy multicamera production with a consistent look and high production values.
VMI Featured In British Cinematographer June 25
VMI was featured in the June edition of British Cinematographer, for its proactive steps taken to create an eco-friendly and more sustainable rental company.
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VMI supplies Trying Series
VMI has supplied cameras for all series of Trying, produced by BBC Studios for Apple TV.
The series is known for its feel-good, poignant and addictive comedy.
Cool Advert with MikroMaks
DP Steven Moses shot this really imaginative advert for the Film Review site, Rotten Tomatoes, makings great use out of MikroMak primes.
Disclaimer – VMI didn’t have anything to do with this commercial but it looks so great that I wanted to share it.
See more VMI news and products: vmi.tv
