VMI February 2025 News

Sora: AI Revolution or Artistic Regression?

The big news in the world of AI is that Sora, the much-anticipated generative AI platform, is now open to the public. Promising to revolutionise video production, Sora has been marketed as a tool to create videos at a fraction of traditional cost. But does this technology represent a leap forward, or is it simply a bland substitute for the rich tapestry of human creativity?

The reality is stark: Sora threatens to upend content creation as we know it.

Bristol Celebrates 10 Years with Historic Lens Event

VMI Bristol celebrated its 10th anniversary last month and we celebrated with two days of lens events, which were a lot of fun.

It was great meeting with so many clients again at Boomsatsuma Studios.

THRIVE in 25! Unlock 25% Discount for 25 Days in ’25

We all know that 2024 was hard, so we want to give you a head start in 2025 enabling you to create, innovate and excel without breaking the bank.

For 25 days only, we are offering an unconditional 25% discount on all equipment hired.  This is a great opportunity to access the industry’s best equipment at unbeatable prices.

Note new bookings only, which are confirmed before 18 February 2025, and completing before 25 March 2025.

VMI Kit Wizard

Did you know that VMI’s equipment page includes a ‘Kit Wizard’ that builds a full, bespoke equipment package, just for you.

Enter 4K, FF and spherical, or 8K, S35 and anamorphic and the system will show you ALL possible equipment options and build your perfect shooting kit.

Try it out now!

VMI MikroMak Workshop

Discover what makes ‘Nelsonian’ macro lenses, different from conventional macro and probe lenses in this 3 hour workshop.

We will be demonstrating the TS-160 InfiniProbe and MikroMak probe lenses alongside conventional probes and macros, in order for you to learn techniques for using them effectively.

Canon 24K Sensor Coming…

…BUT IT’S FAR FROM READY!
Canon has unveiled a ground-breaking 410-megapixel full-frame CMOS sensor, achieving 24K resolution in a compact format.

Designed for surveillance, medical, and industrial applications, this 24K sensor achieves a maximum capture rate of just 8fps, so it’s a long way from being ready for production!

Just Arrived: Nelsonian MikroMak Probe Prime Set

DEEP FOCUS AND FORCED PERSPECTIVE PRIMES

The Infinity Photo-Optical MikroMak primes are different to normal primes because their design is based on microscope principles. 

These are the UK’s first set of eight Full-Frame primes designed to generate deep focus, forced perspective and up to 6x macro images. Extreme depth of field means that pulling focus is often unnecessary.

Thanks to DP Duncan Telford for this great deep focus shot, using a MikroMak probe.
Note that we are planning a white paper on using these lenses in March 2025