VMI December 2024 News

December 4, 2024

Do ‘Netflix Approved’ Camera Really Matter?

Netflix maintains a strict list of ‘Netflix Approved’ cinema cameras for its 4K Originals, emphasizing high-resolution, large-sensor technology.

However, in an era of cinematic smartphones and where some Netflix productions use unapproved cameras, is this approval process still relevant, or has versatile camera technology rendered it increasingly outdated?

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VMI Celebrates 3-Years of Not Stocking Polyboards

Polyboards are unsustainable and hard to dispose of, though DPs and gaffers value their versatility. In 2021, VMI took a bold step, replacing poly with reusable alternatives.

Three years on, we stock five versatile, easy-to-assemble options with interchangeable covers. Reusable, compact, and eco-friendly—they even fit in a car, unlike 8×8 polyboards!

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Sustainable Film Competition

Closing entry date: 10 December

Following last year’s success, VMI and Sustainable Film are excited to host our sustainability film competition again!

With just a week remaining for a chance to win free camera and grip equipment for your project, we’re looking to support a film featuring sustainability themes in its on-screen content.

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Win a DJI Neo Drone!

Enter our exclusive raffle to win one of 5 DJI NEO drones! For every £1,000 spent on rental orders from now until Friday, 20 December, you’ll earn one entry. The more you rent, the higher your chances of winning. Don’t miss out—secure your entries today and get ready to fly high with a DJI NEO drone!

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White Lion Shines for Red Christmas Shoot

Fashion brand SHEIN’s Christmas and New Year campaign is shot on the Sony BURANO by Eduardo Fuica of White Lion, known for work with Vogue, Vivienne Westwood, and more.

Fuica says, “This was the perfect opportunity to test the BURANO, paired with ARRI Signature Primes and ARRI Trinity stabilizer.”

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Just Arrived: Nelsonian MikroMak Probe Prime Set

Deep Focus and Forced Perspective Primes

The Infinity Photo-Optical MikroMak primes are different to normal primes because their design is based on microscope principles, to deliver exceptional clarity and quality.

These are the UK’s first set of eight Full-Frame primes designed to generate deep focus, forced perspective and up to 6x macro images. Extreme depth of field means that pulling focus is often unnecessary.

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Bristol 10-year Anniversary Lens Event 21/22 Jan ’25

VMI Bristol celebrates its 10th anniversary in January and to celebrate, we will host 2 days of exciting events.

Keep the dates free; full details and registration will open on 6 January 2025. Note that this will be Bristol-based.

Watch the BTS film of London’s lens comparison events in 2023.

From the Archive: Uncoated Lenses

Sony’s latest CineAlta camera arrives at VMI and is now ready for hire.

Now there is a camera between the Sony FX-9 and the Venice 2 in a compact form factor, which offers 16-stops of lattitude with dual native ISO and 8K RAW capture in a camera weighing just 2.5kg.

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Flying to UK without batts?
We’ll keep you powered.

14.4V systems: VMI stock a variety of Goldmount and V-lock/Mini V-Lock battery kits for hire.

AC power stations: Instagrid and EcoFlow 240V AC batteries available with hot-swap and solar options.

See more VMI news and products: https://vmi.tv/

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